Role Title: Product Development Executive – Wizarding World (Harry Potter & Fantastic Beasts)
Reports to: Product Development and Innovation Director
Team: Brand & Franchise Team
Who we are
The Blair Partnership manages brand, franchise and creative coordination across the Wizarding World™. This includes J.K. Rowling’s print and digital publishing, stage and theatrical rights, as well as the coordination of other brand and franchise-focussed commercial activity with partners, most notably Warner Bros. This role is an integral part of the Brand & Franchise Development Team.
What our team do
We operate across all elements of the Wizarding World franchise; coordinating, facilitating, and partnering on the development of products, experiences as well as, brand, marketing and PR initiatives. We work in close collaboration with a broad range of partners including Warner Bros, Wizarding World Digital, Harry Potter and the Cursed Child and Harry Potter publishers. Within the team we have product development and marketing specialists – this role sits within the Product Development function.
The Product Development team lead & facilitate the development of product & experience initiatives across the franchise. Working hand in hand in collaboration with Wizarding World partners, we drive best in class creative development across Publishing, Games, Consumer Products, Themed Experiences, Theme Parks & many, many more
The Marketing & PR team collaborate with Wizarding World partners across all their strategic marketing plans, launch activities & business as usual marketing plans. We ensure that their activity is consistent and in line with franchise values and priorities and that they are supported and coordinated where appropriate with other franchise partners
What you will be doing
This role is focused on facilitating and partnering on the development of product and experience initiatives across the Wizarding World franchise. Working with key internal and external partners you will drive best in class product launches, faithfully representing J.K. Rowling and her work, reflecting the Wizarding World brand values, aligning with the Global Franchise Plan, and protecting the longevity, integrity, and legacy of the franchise for generations to come.
What we are looking for
What you can expect from us
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